Docol

Art-directing imagery without the photo shoot.

Art-directing imagery without the photo shoot.

Description

A campaign for Docol built on AI-generated imagery: their real products, placed in scenes I generated and art-directed, controlling composition, light and mood through the pipeline instead of a studio. The judgment is the same as directing a shoot. The tool changed, the craft didn't.

Client

Docol

Year

2023

Category

Advertising

What I Owned

Art direction

AI image generation and curation

Campaign asset design

What I Owned

Art direction

AI image generation and curation

Campaign asset design

What I Owned

Art direction

AI image generation and curation

Campaign asset design

Contact

Let’s create something extraordinary together!

maicomelo.ca@gmail.com

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